Separate item text in introtext and fulltext. This is helpful to use the readmore button to position an custom field in a Joomla override.

<div itemprop="articleBody">

	<?php // echo $this->item->text; ?>

	<?php echo JHtml::_('content.prepare', $this->item->introtext); ?>

	<?php echo JHtml::_('content.prepare', $this->item->fulltext); ?>

</div>